Providing Feedback on Logo Designs
How to Share Your Thoughts with Your Logo Designer Effectively
A logo designer is not the only one responsible for creating an impressive and memorable logo. The design process requires collaboration between the client and the designer. The client needs to provide clear, specific feedback to the designer for them to create a brandmark that meets their needs. This article will provide tips for clients to give effective feedback to their logo designers.
A logo designer isn’t solely responsible for creating an impressive and memorable logo—it’s a collaborative process between you and your designer. Providing clear and specific feedback is crucial for creating a brand mark that truly meets your needs. This guide offers tips on how to give effective feedback to your logo designer.
Keep the Circle Small
When you’re in the early stages of logo and brand design, it’s best to limit feedback to just a few key people. Sharing initial designs too widely can lead to conflicting opinions from those who aren’t aware of the strategic planning and moodboarding that shaped the design. This kind of feedback, while well-intentioned, might not align with your brand’s core identity and vision. Keeping the circle small ensures that the feedback you receive is focused, informed, and effective, allowing the logo to evolve in a way that truly reflects your brand’s story and strategy.
Give Specific Directions
When giving feedback, clarity is your best ally—and so is kindness. Instead of a vague, “I’m not feeling this,” try to pinpoint exactly what isn’t working for you. For instance, if the typeface feels off or the colour isn’t what you envisioned, share that specifically. If you have a certain shade in mind, share an image reference—it’s worth a thousand words. Your feedback should guide your designer towards your vision, rather than just pointing out elements you don’t like.
The Power of Visual Aids
Visual aids can work wonders. If you’re struggling to articulate your thoughts, a picture, sketch, or screenshot can help bridge the gap between what’s in your head and what you’re trying to say. These aids make your feedback more tangible and easier for your designer to understand, which makes the process smoother for both of you.
Clear and Considerate Feedback
When writing your feedback, aim to be clear and considerate. If something in the design doesn’t feel right, identify what it is and suggest what might work better. Avoid ambiguous words like “weird” or “off,” as these can mean different things to different people. Clear and direct communication can make the difference between endless revisions and a design that hits the mark.
Be Realistic & Focus on the Bigger Picture
It’s important to keep realistic expectations about your logo. It might not instantly win everyone over, but a well-designed logo will create its own place over time. Your audience wasn’t involved in the strategy and design process, so they may not have an immediate emotional reaction to the logo. However, an impressive, professional, and unique logo will gradually build a relationship with your audience.
Remember, your logo is just one part of a larger brand story—which includes your website, social channels, business collateral, and more. All these elements working in harmony are what create a strong brand. So while uniqueness and memorability are important, it’s also essential to stay grounded in what’s achievable.
Speak the Language of Design
A little knowledge of design terminology can go a long way. Using the right terms when communicating with your designer can help make your feedback clearer. If you’re unsure of certain terms, don’t hesitate to ask or look them up. Designers use specific language—for instance, if you want a lighter tint, avoid requesting a “lighter shade.”
Effective Communication is Key
Open, respectful communication is the cornerstone of a successful design process. Your designer is there to bring your vision to life, and your constructive feedback is invaluable. Don’t worry about offending—it’s all part of the creative process. Your designer values your honesty, and your thoughts are crucial to getting the design just right.
Conclusion
Providing feedback is an integral part of the logo design process. It’s all about being clear, specific, realistic, and understanding—wrapped in a layer of kind communication. Remember, your insights shape a logo that truly represents your brand. So speak up, share your thoughts, and let’s create something wonderful together!
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