Top 5 Most Used Pages on Websites
As an experienced website and UX (user experience) designer, I know how crucial it is to have a well-structured website. A successful site needs a clear, user-friendly layout with essential pages that inform, engage and effectively communicate your brand's message to your audience.
In this article, I'll discuss the top 5 pages that are usually found on a website, what content they typically include, and why these pages are essential.
Home Page
The home page is the first thing visitors see when they land on your website—it's your chance to make a great first impression. A well-designed home page should be visually appealing and engaging, with clear calls to action (CTAs) that direct users to other key pages. It should include:
Clear and concise messaging about what your brand offers.
A visually appealing design that reflects your brand's personality.
An introduction to your products or services.
A list of your brand's core values.
Navigation links to other essential pages on your website.
About Page
The About page is where you introduce your brand to your audience. It provides visitors with insight into your brand's story, values, and mission—helping to build trust and credibility. This page should include:
A brief history of your brand, including its mission and values.
Information about the team behind the brand.
An overview of your products or services, with links to further details.
Testimonials or case studies that highlight your brand's credibility and success.
Products or Services Page
The Products or Services page is where you showcase what your brand offers. This page should be designed to make it easy for visitors to understand how your offerings can meet their needs. It should include:
An overview of your products or services.
Detailed information about each offering, including features and benefits.
High-quality images or videos that help visitors visualise your products or services.
Calls to action that encourage visitors to make a purchase or request more information.
Contact Page
The Contact page should make it simple for visitors to get in touch with your brand. It’s essential that this page is easy to find and offers multiple ways to connect. This page should include:
A contact form that visitors can use to send a message directly to you (email address can be included too, but a form is preferred).
Contact information, such as a phone number, email address, and physical address (if applicable).
Social media links that visitors can use to connect with you on your social channels.
Blog Page
The Blog page is a space for publishing articles and content that your target audience will find valuable. A well-organised blog helps build credibility and establish your brand as an authority in your field. This page should include:
A list of recent blog posts.
Categories to make it easier for visitors to find relevant content.
Social media sharing buttons so visitors can easily share your content.
Calls to action that encourage visitors to sign up for your newsletter or follow you on social media.
Conclusion
These five pages are essential for any well-designed website. Each page serves a specific purpose:
The Home page introduces visitors to your brand and offers clear calls to action.
The About page provides insight into your brand's history, your experience, your knowledge, mission and values.
The Products or Services page showcases your offerings clearly and effectively.
The Contact page makes it easy for visitors to reach out.
The Blog page highlights your expertise and offers valuable content to your audience.
A clear and user-friendly website with these core pages will help effectively communicate your brand’s message and engage your audience in meaningful ways.
Conclusion
In conclusion, these five pages are essential for any website. A well-designed website should have a clear and user-friendly layout, with each page serving a specific purpose. The home page should introduce visitors to the brand and provide clear calls to action. The About page should provide information about the brand's history and values. The Products or Services page should showcase the brand's offerings. The Contact page should make it easy for visitors to get in touch with the brand. Finally, the Blog should showcase the brand's expertise and provide valuable content.
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