Web design agency in Lakeland, Florida

Having a website is important. You might think that your small business doesn't need one, but according to the eCommerce Foundation, 88% of consumers will conduct online research before making a decision or purchase. In this digitally focused world, having a website is imperative. Your website is the centre of all your online material—organic search traffic, social media, online advertising, and external links all need a place to direct to.

As a brand and website designer, I know how important it is for businesses to have a strong online presence. In today’s digital age, having a website isn’t enough. You need a great website that’s optimised for search engines and engaging (and easy to use) for your audience.

Remember when getting to the first page of Google felt like winning the lottery (almost)? Back when SEO was about keywords, meta descriptions and competing for one of those ten glorious top spots on Google’s first page? Well, AI is shifting how people search and that means we need to rethink optimisation as we know it—now we have to optimise for AI.

So, you’ve signed off on your beautiful new logo and your designer has supplied you with an array of file types—but what are they all for? When I provide final files for a logo, I include JPG, PNG, EPS, SVG, and PDF files, covering all formats you might need for both print and digital use. These appear as file extensions at the end of the file name, such as logo.jpg, logo.png, logo.eps, logo.svg, and logo.pdf.

There is no better way to dive into the details of your business than by writing your own website copy—explaining what you do or offer to your audience. You may feel scared, anxious, excited, or even frustrated about writing your own content. It’s a big job, and you’ll need to dedicate focused time without distractions (easier said than done!).

As a seasoned brand designer, I understand that many people are often surprised by the cost of hiring a professional to create their logo and brand. However, it's important to understand that the cost of a quality design is a reflection of the designer's years of experience, refined processes, software mastery, and ability to work with a wide range of clients.

A logo designer is not the only one responsible for creating an impressive and memorable logo. The design process requires collaboration between the client and the designer. The client needs to provide clear, specific feedback to the designer for them to create a brandmark that meets their needs. This article will provide tips for clients to give effective feedback to their logo designers.

As a brand designer, I know that typography is a crucial element in creating a memorable and effective brand identity. However, it’s important to remember that fonts, like other creative works, are protected by copyright law. This means using a typeface without the appropriate license can result in legal consequences. In this blog post, I’ll explain why font licensing matters, the risks of using unlicensed fonts, and what steps clients should take to stay on the right side of copyright laws.

As an experienced website and UX (user experience) designer, I know how crucial it is to have a well-structured website. A successful site needs a clear, user-friendly layout with essential pages that inform, engage and effectively communicate your brand's message to your audience. In this article, I'll discuss the top 5 pages that are usually found on a website, what content they typically include, and why these pages are essential.

Over the years, I’ve seen my fair share of websites that use the phrase “Welcome to my/our website” or some variation of it. While this might seem friendly and inviting, it’s not as beneficial as you’d think. In fact, it could be hurting your website’s engagement rates. Let me explain why and show you how to create more engaging headlines instead.

As a seasoned website & brand designer, AI's growing influence in design tasks hasn’t gone unnoticed. I wanted to write this blog post to delve into (really I mean scratch the surface!) of AI-generated logos and their potential shortcomings in the world of branding your business.

Imagine walking into a room full of potential customers, but no one knows your name. No introduction, no name badge, nothing… Here are some key points to consider before you decide that you don’t need a logo for your business, let alone a professional design.

Search Engine Optimisation is just a fancy way of saying "getting your website noticed on search engines like Google." It’s all about helping people find your business when they search online. What is ‘good SEO’? It comes down to unique, regularly updated content that’s helpful, relevant and aligns with what people are looking for from your business. But there is ‘great SEO’ too!